There’s something truly special about a brand that tells the story of a place through its designs, and Wrap Around Cape Town does just that. This new apparel brand celebrates the beauty of Cape Town, featuring stunning imagery—most of it captured by the owner, Mark, himself. If you’ve ever had the joy of visiting Cape Town, these scenes will feel instantly familiar, like a wearable postcard of the city’s most breathtaking spots.
When Mark approached me to photograph his latest collection for his website, his vision was clear: he wanted images that truly showcased the vibrant colors and striking photography printed on each piece. To bring this to life, we planned a two-part shoot—one in-studio and one outdoors for a lifestyle feel. Mark’s background in marketing made the prep process seamless; he provided a detailed product list and a strong creative direction, giving us the perfect foundation for the shoot.
The studio shoot ran smoothly, thanks to our careful planning. But beyond capturing the must-have product shots, we also had time to experiment. As we played with different angles and creative ideas, we found a rhythm that made the shoot both efficient and fun. The synergy between the model, the apparel, and the clean studio backdrop resulted in striking product images—and plenty of laughter along the way!
If there’s one thing Cape Town never fails to do, it’s show off. Despite a bit of wind, we were honoured with a gorgeous day, and the city became the perfect co-star for our shoot. As our models strolled along the ocean with Table Mountain standing proudly behind them, and later hiked up Lion’s Head at sunset, the apparel truly came to life. Each piece blended seamlessly with the environment, reinforcing the brand’s connection to the place it was inspired by. It was a shoot filled with golden light, fresh air, and a renewed appreciation for this incredible city.
I don’t often get the chance to do product photography, but I’m so grateful that Mark brought me on board for this project. There’s something timeless and elegant about the precision of studio product shots, while lifestyle imagery brings energy and storytelling into the mix. Getting to capture both was an absolute joy!
I can’t wait to see Wrap Around Cape Town grow and share its love for this city with the world—one beautifully designed piece at a time.
